The Proposal That Closes

GET THE PROPOSAL THAT CLOSES

Get free access to the three tier proposal I use to make the middle option the obvious choice.

Get free access to the three tier proposal I use to make the middle option the obvious choice.

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You send one price, which makes it a yes or no question, and no is always the easier answer.
Your proposal runs to nine pages of firm history and team photos, none of which gets read, all of which delays the decision.
It goes out four days after the call, by which point the feeling has gone and two faster competitors have already replied.
Your document opens with thanking them for the opportunity, rather than with their own words about their own problem.
Your tiers are named Bronze, Silver and Gold, which tells the client that two thirds of your options are second best.
You end the email with "let me know your thoughts", which gets you thoughts, eventually, maybe.

A seven stage structure with timings for a twenty minute call, and the talking ratio that explains most of your lost deals in one number.
The ten minute preparation checklist that lets you open with something specific instead of the most forgettable line in professional services.
The problem and consequence questions that make a prospect articulate their own reason to buy, plus the three word follow up that unlocks almost everything worth knowing.
The three sentence prescription format, using their words back at them, so the fix sounds like it was built for them.
Exactly where to put the price, which is on the call while the problem is still live, not in a document three days later.
The one closing question that invites an objection instead of a polite yes, and what to do with each of the three answers you will get.