Instagram Playbook

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Get free access to the Instagram playbook I use to turn an account into a steady queue of accountancy clients.

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You post tax facts nobody asked for, which builds an audience of people who now know the answer and no longer need to hire you.
Your bio lists your letters and offers three different next steps, so a stranger who tapped your name has to do work to choose, and chooses nothing.
You treat a client seeing your content as a risk to manage rather than the cheapest retention tool you own.
You send people to a link in bio, which suppresses your reach and moves the conversation to a page where you cannot answer their question.
You attach a pitch to the free thing, which spends the trust you just earned in the same message that earned it.
You judge thirty days by follower count and quit at day nineteen, usually about a week before the messages start arriving.

The three jobs your profile has to do, in order, with a worked example of a bio that converts a stranger into a message.
The four content types and the exact ratio between them, including the two that produce DMs and the two most accountants never post.
Twelve hooks you can film this week, written so that only an accountant can close the loop they open.
The DM keyword system in four steps, including why a word outperforms a link and how fast you have to reply for it to work.
The question to ask after you send the guide, which is low effort for them, relevant to what they just downloaded, and tells you immediately whether they are worth a call.
A thirty day plan with the only two numbers worth tracking, so you stop measuring yourself on the metric that pays nothing.