The First 10 Clients Playbook

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Get free access to the playbook I use to take a new practice from nothing to its first ten clients.

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You have spent two months on a website, a logo and a brand colour, which feels like progress and has produced no clients.
You are waiting until everything is ready before telling anyone, when the only two things you actually need are a way to be contacted and a way to be paid.
You have not written the list of people who already know you, so the forty to a hundred names sitting in your phone are doing nothing.
You are thinking about ads before you have delivered for a single client, with no testimonials and no cash cushion to survive the learning.
You are pricing low to get moving, which attracts clients who chose you on price and will leave the moment somebody cheaper appears.
You plan to start posting once you have some clients, which is the exact opposite order, because the audience takes about three months to produce its first enquiry.

The four sources of new clients ranked by speed and effort, with the order they actually arrive in and why paid advertising is last.
The list exercise plus the low pressure message to send to each name, which asks for nothing and still converts.
The referral partner approach that offers help instead of requesting work, with the six types of person who meet your ideal client at exactly the right moment.
The minimum viable audience setup, at about forty five minutes a week, and why starting it in month one rather than month six is the whole game.
What to charge from day one and the three things to do instead of discounting when somebody says it is too much.
A ninety day plan broken into three thirty day blocks, with the specific actions that produce enquiries and the ones that only feel productive.