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What this playbook fixes.
- You are full, which says nothing about whether the hours are worth anything, and yours may be worth half what a similar firm earns for similar work.
- You are about to hire to fix a capacity problem you created by underpricing, which just means more people doing underpriced work at a permanently higher cost base.
- You have never logged two weeks honestly, so you are guessing at where your time goes, and admin is always bigger than anybody guesses.
- You are chasing records manually, one of the largest admin costs in a small practice and almost entirely automatable, and you are doing it at a notional £150 an hour.
- You keep twenty low fee clients and call it loyalty, when the bottom fifth of a list routinely takes a third of the working year.
- You are trying to hand over technical work first, which fails, because you cannot supervise anybody properly while you are still buried in admin.
What the fixes get you.
- The four levers in the correct order, with hiring deliberately last, and the reason doing them out of order produces a bigger, poorer firm.
- A two week time audit method with five categories, done on paper so you actually finish it, plus what it always reveals.
- How to rank every client by fee divided by hours, and the exact wording for repricing or releasing the ones at the bottom without a bad month.
- The four automations that pay back fastest, worth between fifteen and twenty five hours a month, none of which require a hire.
- A five step automated chasing sequence, so the personal chase only happens for the few people who genuinely need it.
- What to delegate in what order, what it costs per hour against what it returns, and a before and after showing 48 hours a week becoming 26 while billing goes up.