The £1k Accounts Playbook

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Get free access to the pricing playbook I use to make sure a set of year end accounts never leaves the office for less than £1,000.

Get free access to the pricing playbook I use to make sure a set of year end accounts never leaves the office for less than £1,000.

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Your fee list is archaeological. You can date each client by how desperate you were in the year they signed, and none of those numbers reflect what the work costs you now.
You quote the number you would be comfortable paying, not the number the client can afford, so you self reject on their behalf before they ever see a price.
You are doing seven hours on a £600 job, which is under £90 an hour before software, insurance, your professional body and any holiday you might want to take.
You are already doing the bookkeeping review, the planning conversation and the deadline management, but you have never named them, so the client believes they bought a PDF.
You plan to raise fees at the next few renewals and see how it goes, which is an eighteen month project and gives clients eighteen months to compare notes.
You are convinced everybody will leave, when in reality the ones who go are the same ones sending records in a carrier bag in December.

The arithmetic that shows exactly what a £450, £600 and £1,000 fee actually funds, so the floor stops being an opinion and becomes a calculation.
The eight point list of what is genuinely inside a £1,000 fee, which turns a number the client argues with into a package they compare favourably against everyone else.
The four step process for repricing your entire back book in one batch, with one date, instead of dragging it out over two years.
The letter itself, in four paragraphs, plus the four words to keep out of it that quietly tell a client your fee is negotiable.
Why to send the monthly figure rather than the annual one, and what that single change does to how the number lands.
What to say when somebody pushes back, why about half of them stay anyway, and the five rules that stop you ever having to do this again.